MUSTARD

Mustard isn’t just a restaurant — it’s a celebration of India’s culinary character.

A place where familiar flavours meet fine-dining craft, where every dish carries the warmth of tradition but is plated with contemporary finesse.

At Mustard, spices aren’t ingredients — they’re stories. From coastal grills to tandoor classics, to slow-simmered dals & signature curries, the menu is built around honest cooking, deep technique & the unmistakable soul of Indian cuisine. It’s comfort elevated, nostalgia refined & flavour delivered with confidence.

In a city full of dining choices, Mustard stands apart by turning authenticity into an experience. Every kebab, every biryani, every bowl & plate on the menu isn’t just prepared – it’s curated. A reminder of why Indian food continues to be one of the world’s most expressive cuisines.

Our role is to position Mustard not just as a restaurant, but as a destination for real Indian flavour, thoughtfully elevated for Dubai’s palate.

Task

Capture Mustard’s essence as Dubai’s refined yet rooted Indian dining experience. Build a brand narrative that feels warm, premium & rooted in culinary authenticity. Make the restaurant desirable to both Indian diners seeking nostalgia & international guests seeking discovery.

  • Strategy

    “Where Indian flavour meets fine-dining craft.”

  • Design

    Print Digital Social media Packaging

  • Production

    Creactions Mindful Movies

  • Platforms

    Print Digital Videos

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

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