MUSTARD
Mustard isn’t just a restaurant — it’s a celebration of India’s culinary character.
A place where familiar flavours meet fine-dining craft, where every dish carries the warmth of tradition but is plated with contemporary finesse.
At Mustard, spices aren’t ingredients — they’re stories. From coastal grills to tandoor classics, to slow-simmered dals & signature curries, the menu is built around honest cooking, deep technique & the unmistakable soul of Indian cuisine. It’s comfort elevated, nostalgia refined & flavour delivered with confidence.
In a city full of dining choices, Mustard stands apart by turning authenticity into an experience. Every kebab, every biryani, every bowl & plate on the menu isn’t just prepared – it’s curated. A reminder of why Indian food continues to be one of the world’s most expressive cuisines.
Our role is to position Mustard not just as a restaurant, but as a destination for real Indian flavour, thoughtfully elevated for Dubai’s palate.
Task
Capture Mustard’s essence as Dubai’s refined yet rooted Indian dining experience. Build a brand narrative that feels warm, premium & rooted in culinary authenticity. Make the restaurant desirable to both Indian diners seeking nostalgia & international guests seeking discovery.




