DETTOL
Dettol is more than a hygiene brand – it is one of the world’s most trusted guardians of health & protection. Backed by Reckitt Benckiser’s global heritage of science, care & consumer trust, Dettol has been safeguarding families for generations. In a world where hygiene is no longer optional but essential, Dettol continues to lead with innovation that makes protection effortless.
Our task was to bring this promise to life through a trade-focused instructional film for the No-Touch Hand Wash System – a product designed to make hygiene smarter, safer & completely contact free.
We set out to show not only how the system works, but why it matters: preventing the spread of germs by removing the need to touch a dispenser entirely.
Our role was to translate Dettol’s scientific credibility into a clear, intuitive, and trustworthy demonstration – ensuring that every user understands the innovation & every retailer understands the value.
Task
Create a trade video that clearly demonstrates the setup, use & benefits of Dettol’s No-Touch system. Highlight the hygiene advantage: no touching, no contamination, no compromise. Reinforce Dettol’s leadership in germ protection & ease of use.
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