ID DESIGN
ID Design isn’t just a furniture store — it’s a curator of how people live.
In a world where homes are increasingly multifunctional, personal, and expressive, ID Design stands at the intersection of style, comfort, and intelligent living.
Our job was to shift perceptions from “a place to buy furniture” to a brand that helps people design the way they want to live.
From selling products to selling possibility — where every piece has purpose, and every room becomes a reflection of who you are.
Task
Position ID Design as a lifestyle - led brand, not a retail showroom. Showcase its design intelligence, Scandinavian sensibility & modern approach to living. Build an identity that makes the brand feel warm, aspirational, accessible & unquestionably contemporary
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